Post-merger brand build

Following the merger of two privately-owned B2B SaaS companies, I created a unified brand that is now well-known to key audiences. The work, which took place over several months, included renaming and redefining the product suite, rewriting and redesigning sales collateral, launching several solutions under the new brand, highlighting the thought leadership of the executive team, doubling press coverage, winning numerous awards, attracting prospects with quantitative research, managing a rip and replace website project, advising on integration communications, and much more.