Renee Calabro
Chief Marketing Officer, Chief Communications Officer & Strategic Advisor
Bringing extensive in-house and consulting experience to various roles including interim CMO or CCO, strategic advisor and project manager.
Summary
Strategic, decisive, creative communications and marketing leader skilled in advising senior management teams and boards on all matters of reputation. Quickly identify attractive narratives to differentiate businesses and help them thrive in competitive markets. Particular emphasis on driving and implementing change. Establish effective and lasting relationships with clients, influential media, industry peers, influencers and opinion leaders. Impactful, motivational leader with experience building high-performing creative and strategic teams of all sizes. Extensive experience in financial markets during times of regulatory change, government investigations, investor litigation, and other attention-grabbing events.
Experience
2022 - Present
Chief Marketing & Communications Officer, TS Imagine
Serve as chief marketing and communications officer of this global capital markets fintech. Responsible for all aspects of corporate and product marketing, including strategic communications and messaging, conferences and events, internal, external and digital communications, advertising, lead generation, sales enablement, agency management, and more. In year one of our marketing program, we rebranded the company, renamed and redefined our products, overhauled sales collateral, launched two solutions, rebranded a third, built a multi-million-dollar pipeline which led to a 200% increase in sales for a key product, doubled press coverage, won numerous awards, partnered with a highly-regarded research company on an industry study, launched a new website and more.
2018-2022
Strategic Advisor & Practice Lead, Edelman
Launched the Private Equity practice at the world's largest PR firm. Led client advice and business development, produced quantitative research and thought leadership and mentored employees in various US and global locations. At the same time, led business development for several sub-sectors of financial services including banking, crypto and asset management. Client portfolio included banks, private equity firms, asset managers, crypto companies, and others.
2005-2018
Head of Media Relations & Communications, Deutsche Bank Americas
Advised Deutsche Bank for more than a decade, including during the 2008 Financial Crisis and its aftermath. Led US communications and media relations for five business lines and multiple corporate departments. Directed newsroom content to raise awareness of corporate news and competitive advantages for employees located throughout the US, Canada and Latin America. Managed all internal communications and marketing in the Americas, including executive communications, town halls, intranet, newsletters, and other channels. Extensive experience with crisis communications, particular as it relates to regulatory change, government investigations and other sensitive matters.