top of page

Chief Marketing & Communications Officer 
Financial Services and Technology 

Strategic, decisive, creative communications and marketing leader skilled in advising senior management teams and boards on all matters of reputation. Quickly identify attractive narratives to differentiate businesses and help them thrive in competitive markets. Deep experience driving and implementing change. Establish effective and lasting relationships with clients, influential media, industry peers, influencers and opinion leaders. Impactful, motivational leader with experience building high-performing creative and strategic teams of all sizes. Extensive experience in financial markets during times of regulatory change, government investigations, investor litigation, and other attention-grabbing events.

My experience 

2024 - Present

Chief Communications Officer
Circana 

Driving Innovation and Transformation in Global Communications at Circana

Key Accomplishments:

  • Elevated Communications from Execution to Strategy: Transformed the communications function into a trusted advisory role, aligning efforts with business objectives and driving strategic impact.

  • Integrated AI for Enhanced Efficiency: Seamlessly implemented AI into workflows, boosting efficiency, content production, and team satisfaction while preserving and amplifying human expertise.

  • Strategic Corporate Communications Success: Designed and executed a comprehensive corporate communications strategy, securing high-profile executive bylines and features in Forbes, Fast Company, and other leading publications.

  • Pioneered the Circana Newsroom: Launched Circana’s first-ever newsroom, establishing a centralized hub for storytelling and brand amplification.

  • Revolutionized PR Strategy: Shifted focus to business and financial media, achieving a remarkable ~3 billion average monthly impressions.

  • Enhanced Internal Communications: Upgraded internal communications platforms, fostering greater employee engagement and improving the flow of critical information.

  • Proactive Issues Management: Introduced a robust issues management system to effectively handle corporate challenges, including litigation and crisis scenarios.

​

2022 - Present 

Chief Marketing Officer
TS Imagine 

Comprehensive Marketing and Communications Leadership
Providing strategic guidance across all facets of marketing and communications, including messaging, internal and product communications, media relations, digital strategy, content development, thought leadership, advertising, lead generation, creative direction, sales enablement, conferences, events, and more. Fully embracing the transformative power of generative AI to revolutionize the MarCom industry.

 

Key Achievements:

  • Established a Standout Brand: Created a celebrated brand that set new industry standards, inspiring imitation from TSI’s closest competitors.

  • Built High-Value Pipelines: Developed a multi-million-dollar international pipeline of highly qualified prospects, including banks, hedge funds, and asset managers.

  • Shifted Industry Narratives: Produced and promoted groundbreaking quantitative white papers that reshaped industry conversations.

  • Expanded Digital Presence: Increased LinkedIn followers by an impressive 230%, amplifying brand visibility and engagement.

  • Amplified Media Impact: Doubled press coverage and boosted executive bylines by 400% within a single year.

  • Award-Winning Campaigns: Spearheaded a global campaign that secured 10 prestigious awards in just one year.

  • Revamped Digital Experience: Designed and launched a new website, personally crafting messaging for complex, niche topics such as electronic trading, financial risk management, SaaS, market structure, AI, and capital markets software.

  • Innovated Product Marketing: Renamed and redefined all existing products while conceptualizing and launching three new offerings.

  • Enhanced Marketing Collateral: Redesigned all marketing materials and introduced internal and external newsletters to strengthen communication.

  • Optimized Marketing Operations: Reorganized marketing workflows to efficiently manage a significant influx of leads, ensuring seamless operations and sustained growth.

2018 - 2022

Head of PE Practice
Edelman 

Established and Scaled a Thriving Private Equity Practice

  • Built a High-Performing Team: Recruited, developed, and coached a team of top-tier talent, fostering a culture of excellence and results.

  • Achieved Exceptional Revenue Growth: Drove a revenue increase of over 200% within the private equity sector.

  • Pioneered Industry Insights: Launched the first-ever quantitative study on private equity reputation, setting a new benchmark for industry analysis.

  • Diverse Client Portfolio: Partnered with leading private equity firms, banks, crypto companies, fintech innovators, and asset managers to deliver impactful solutions.

2005 - 2018

Head of Communications 
Deutsche Bank Americas 

Strategic Communications Leadership at Deutsche Bank

  • 13 Years of Trusted Advisory: Provided strategic counsel to Deutsche Bank for over a decade, including navigating the complexities of the 2008 Financial Crisis and its aftermath.

  • Comprehensive Communications Oversight: Led U.S. communications and media relations for five business lines and multiple corporate departments, ensuring consistent messaging and alignment with business objectives.

  • Enhanced Employee Engagement: Directed newsroom content to keep employees across the U.S., Canada, and Latin America informed about corporate news, competitive advantages, and strategic priorities.

  • Americas Marketing & Internal Communications: Managed all internal communications and marketing efforts in the Americas, including executive communications, town halls, intranet updates, newsletters, and other key channels.

  • Crisis Communications Expertise: Developed extensive experience in crisis communications, particularly in managing sensitive matters such as regulatory changes, government investigations, and other high-stakes challenges.

bottom of page